Read between the lines…

“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power. Because they control the minds of the masses”.  – Malcolm X –

I’m always fascinated when the ultimate truth of any assertion can be proved by stating “I’ve seen it on TV / read it in the newspaper / seen it on Twitter”, et cetera. Too often something proposed as gospel truth is preceded by the statement “they say….”.

The major difference between the media of Malcolm X’s era and today is the internet and social media. Which means that the power of the media is now in your and my hands – it is no longer held by the media houses and TV majors. Anyone with access to a cell’ phone can now become an instant reporter – even with no training or understanding of the power of the media.

The airlines are learning this lesson the hard way – just consider the recent furore on both United and American. I’ve touched on the issues of social media before, refer to my blogs Evacuate! Evacuate! Are you ready? and Beware the Jabberwock, my son! . But now it has become even more dangerous, when 140 characters going viral in an instant could potentially bankrupt an airline. It would actually appear to me that passengers are now simply waiting for any little irritation or slight problem to pounce on with their cell’ phones, and once it has gone viral, hoping to sue for some huge compensation.

Chris Manno2

 

Let me get this straight: The way the United crew removed the passenger on the viral video clip is not acceptable and the airline deserved the fallout. Similarly, the way the American crew reacted to the mother and stroller was unacceptable.

But, I believe in the old adage that there are always three sides to a story: Yours, theirs and the truth (and no-one is lying). The bottom line is that airlines and crews need to be very aware of the pitfalls associated with social media. We need to watch our every step and every action, ensuring that no opportunity exists for untoward internet exposure. We need to ensure that all three versions of the truth actually correspond – then we could avoid the negative impact of the viral video phenomenon.

Chris Manno

With the recent emergence of “fake news” and “paid Twitter”, the other danger we are exposed to is that the “they” we so often quote as a source of information could actually be disingenuous – their “facts” should be taken with the proverbial pinch of salt.

So, the next time someone starts telling you about what “they” say – rather ask “who?”, before endorsing it.

(Cartoons by Capt. Chris Manno – @Chris_Manno)
(Featured image by ParkSleepFly.com).

 

 

 

 

 

 

 

 

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